Lohas

LOHAS – Lifestyles of Health and Sustainability

tripod research has it's own LOHAS-segmentation in all the ethos-studies and available also to ad hoc studies to add more depth to analyses and explain consumer beahviour.

The importance of ethical, social and ecological issues in business environment has risen – they have become an intrigal part of business. This has happened since certain consumer groups have started to favour sustainably produced peroducts and services.

There are over a million responsible LOHAS-consumers in Finland – it's no eco fuss but responsible choises based on knowledge.

Also product attributes that emphasize health and wellnes – relating both to our own and the health of the globe – resonate strongly with some consumers. They expect to receive info on the choice of raw materials, production circumstances and use of products. These consumers make decisions that reflect their desire to live a healthier life according to the principles of sustainability.

tripod research has a segmentation model that gives marketers the option to target this trendsetting group that feels at home in social media. This visionary group is called LOHAS.

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