Ethos consumer 2010

On what basis does an ethical consumer choose a car?

Which media reaches responsible consumers ?

ethos consumer is a survey that is centered on ethical issues in consumption and media usage. At the same time as ethos consumer draws a picture of a responsible consumer it also tells what other target groups look like.

eethos consumer provides information on motives behind choosing a brand/product/service in te following product categories:

• travel
• construction materials
• energy and heating
• interior decoration and furniture
• cars and other vehicles
• home electronics and home computers, household appliances (washing machine, frindge, dishwasher, etc)
• groceries (dairy, cereal products, meat and processed meats, vegetables, berries and fruits, convenience food (ready meals, frozen foods))
• soft drinks
• alcohol
• clothing
• care cosmetics, color cosmetics, pharmacy cosmetics
• natural products (e.g. nutritional supplements), vitamines, medicines

ethos consumer maps out e.g. the use of social media, purchase channels, physical excercise, charities, social responsibility, political support, credit cards and customer loyalty/bonus cards.

Includes LOHAS-segmentation.

The survey maps out motives for puchase in 21 product categories. Also included are green products, media usage and support for ethical topics.

Fieldwork in both internet panel and postal format. 2 158 respondents in february-august 2010 (ages 15 to 75)

Contact us, book a presentation This e-mail address is being protected from spambots. You need JavaScript enabled to view it.