Ethos life 2011

How do Finns take care of themselves?

How much of stress can be contributed to work and how much to private life ?

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We have info on how Finns take care of their health and wellbeing. We can tell about diet and relationship to food, the mental state and health of the respondents and their nearest family, green consumption, the ways of spending leisure time, the thins that increase or decrease stress in the lives of the Finnish people. .

Both working life and private life activities and feelings are included. You can also view the results via LOHAS-segmentation and find out about your target audience's media usage.

ethos life was published in November  2011.

ETHOS LIFE COVERS FOLLOWING TOPICS:

YOU AND YOUR HOUSEHOLD
demographic background info

WORKING LIFE
if at work: what, how do they feel about work, work related stress 

CHARITABLE WORK
attitudes

WELLBEING
feeling good/bad, mental healt

CONSUMPTION
attitudes towards consumption and product categories

FOOD AND GROCERIES
diet and relationship to food

SHOPS AIMING AT ETHICAL AND ECOLOGICAL MARKET

ECOLOGICAL ISSUES
attitudes towards green products and consumption

PHYSICAL WELLBEING
attitudes towards health and excercise

PHYSICAL EXERCISE
doing exercise and 93 different sports

ME MYSELF
what do they thinkd of themselves

CULTURE
the use of cultural services, cultural hobbies

TECHNOLOGY
ownership of car and smartphones/pad

ACTIVITIES IN SOCIAL MEDIA
how does your target audience appear in social media

MEDIA
where to reach your target audience in media

ECONOMY
household basics

VOTING
voting in 2007, 2001 and now

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